Formerly Thee Gold Coats, Unholy Trio is Morgan Geer, David Wayne Gay (Freakwater, Reigning Sound) and Lance Wille (Reigning Sound, Krektones). David and Lance met in Chicago, moved to Asheville, NC (seperately) and soon joined Geer to form this rough and tumble country soul band. Bloodshot Records sent them on tour in their ’78 Cadillac hearse on the back of their bizarre single and video of a cover of Public Enemy’s “Bring the Noise“. Esquire magazine called the song one of the greatest covers of all time and Robert Christgau dubbed it a “Choice Cut” on his website of music reviews.